Daniel Robinson

 
Mid-level Product Marketing Manager with extensive background in product management, field marketing, outside B2B sales, and account management in aerospace composites, residential/commercial construction products, plastic/metal fabrication, material converting, lamination and die-cutting of foams and pressure-sensitive adhesives used for gasketing/sealing and packaging.
 
Over 5 years’ experience working remotely, and highly competent in conducting both virtual and in-person classroom training sessions and sales presentations. Ability to effectively liaison between marketing and sales teams, developing product marketing materials and resources, identifying market capitalization strategies, and conducting on-site product sales training for new national sales distribution accounts.
 
MEASURABLE ACHIEVEMENTS
  • Managed product sales training for new 37-branch national distributor, Cameron Ashley Building Products (2019-2020).
  • Led design and production of new TYTAN Professional catalog & application guide (2019).
  • Top salesperson at LGS Technologies (2018) with 43% increase in new business sales.
  • Closed new account with >$1 Million first year sales in die-cut goods at LGS Technologies (2017).
  • Exceeded yearly goal of $200,000 (2013) and $300,000 (2014) in new custom packaging sales at Guardian Packaging.
  • First part-time Enterprise employee ranked #1 on Management Trainee matrix for sales, ESQI and net other (2007).
 
Mid-level Product Marketing Manager with extensive background in product management, field marketing, outside B2B sales, and account management in aerospace composites, residential/commercial construction products, plastic/metal fabrication, material converting, lamination and die-cutting of foams and pressure-sensitive adhesives used for gasketing/sealing and packaging.
 
Over 5 years’ experience working remotely, and highly competent in conducting both virtual and in-person classroom training sessions and sales presentations. Ability to effectively liaison between marketing and sales teams, developing product marketing materials and resources, identifying market capitalization strategies, and conducting on-site product sales training for new national sales distribution accounts.
 
MEASURABLE ACHIEVEMENTS

Managed product sales training for new 37-branch national distributor, Cameron Ashley Building Products (2019-2020).

Led design and production of new TYTAN Professional catalog & application guide (2019).

Top salesperson at LGS Technologies (2018) with 43% increase in new business sales.

Closed new account with >$1 Million first year sales in die-cut goods at LGS Technologies (2017).

Exceeded yearly goal of $200,000 (2013) and $300,000 (2014) in new custom packaging sales at Guardian Packaging.

First part-time Enterprise employee ranked #1 on Management Trainee matrix for sales, ESQI and net other (2007).

  • Product management
  • Executive-level communications
  • Technical copy writing
  • Design team management
  • Digital & social media marketing
  • Product training
  • Sales enablement
  • Technical curriculum development
  • Sales engineering
  • Field tech service
  • New product validation
  • Problem solving
  • Sales presentation & public speaking
  • Government contract review
  • Corporate account management
  • New business development
  • Agile Project Management
  • Trello / Jira / Microsoft Planner
  • Excel (pivot tables, charts)
  • Adobe Photoshop
  • Google Analytics

PROFESSIONAL EXPERIENCE


Product Marketing Manager  |  Selena USA / TYTAN Professional

January 2019 – July 2020

Product Manager and field service technician for the United States and Canada, actively supporting sales staff both in-person and remotely through virtual resources as resident product expert. Managed product marketing, including catalog design, website, product photography and technical copy writing.

  • Managed product sales training for new 37-branch national distributor (2019-2020).
  • Led design and production of new TYTAN Professional catalog & application guide (2019).
  • Managed all internal and external product sales training, both virtual and in-person.
  • Traveled to Poland for evaluation of new gasket foam product development.
  • Led final field validation of new gasket foam product.
  • Worked with marketing and product development teams to establish go-to-market strategy for new products.
  • Organized and ran TYTAN booth at various trade shows across the US.
  • Led Construct Connect project – oversaw completion, optimization and implementation of 5-point Manu-Specs.

Outside Technical Sales  |  LGS Technologies

 

December 2015 – January 2019

Managed large territory of manufacturers from wide range of industries, including electronics, medical, aerospace, defense, military, oil/gas, transportation, residential safety, product development, and others. Maintained and grew existing accounts while developing new business, resulting in 85% increase in yearly sales.

  • Top salesperson (2018) with 43% increase in new business sales.
  • Closed new account with >$1 Million first-year sales in die-cut goods (2017).
  • Took over marketing, ad design & social media management for the company.
  • Organized Foam Expo trade show booth in Novi, MI (2017).
  • Met/exceeded company sales goal every year with LGS.

Outside Sales Account Manager  |  Guardian Packaging

December 2012 – December 2015

Developed new business and maintained previously established customer accounts. Worked closely with engineering and design departments to develop foam and corrugated protective packaging solutions to fit customer needs.

  • Exceeded yearly goal of $200,000 (2013) and $300,000 (2014) in new custom packaging sales.
  • Completed fast start sales program by generating $50,000 in sales within six months of start date.
  • Added 26 new accounts within first two years with Guardian.
  • Assisted management and marketing team in re-branding project.

Inside Sales Specialist  |  Cytec Solvay

August 2008 – October 2012

Served as a liaison between customers and manufacturing facilities to communicate the customers’ needs to the appropriate manufacturing plant; translating customer requirements into internal actions. Managed the day-to-day logistics of 200-300 aerospace accounts in the western United States.

  • Implemented and conducted the Partner Managed Inventory program for ITT Exelis.
  • Traveled to Anaheim, CA facility to run order prioritization program during labor union strike.
  • Assisted in sales forecasting to define customer demand requirements & properly utilize production machinery.

Management Assistant  |  Enterprise Rent-A-Car

 

June 2006 – August 2008

Worked as a part-time Customer Service Rep while attending college full-time. Transitioned to full-time Management Training Program after college to fast-track to branch management. Worked with a fast-paced, constantly-evolving team to manage the logistics of a 130+ car rental branch.

  • First part-time employee ranked #1 on Management Trainee matrix for sales, ESQI and net other (2007).
  • Assisted Greenville office in attaining highest customer service scores in DFW region.
  • Helped increase fleet size from 80 to 130 cars over a one year period, by actively pursuing new accounts.
  • Attended monthly Elite banquets for being a top regional salesperson.
  • Highest individual sales in DFW region (June 2008).

Product Marketing Manager
Selena USA / TYTAN Professional
January 2019 – July 2020

Product Manager and field service technician for the United States and Canada, actively supporting sales staff both in-person and remotely through virtual resources as resident product expert. Managed product marketing, including catalog design, website, product photography and technical copy writing.
 
  • Managed product sales training for new 37-branch national distributor (2019-2020).
  • Led design and production of new TYTAN Professional catalog & application guide (2019).
  • Managed all internal and external product sales training, both virtual and in-person.
  • Traveled to Poland for evaluation of new gasket foam product development.
  • Led final field validation of new gasket foam product.
  • Worked with marketing and product development teams to establish go to market strategy for new products.
  • Organized and ran TYTAN booth at various trade shows across the US.
  • Led Construct Connect project – oversaw completion, optimization and implementation of 5-point Manu-Specs.

Outside Technical Sales
LGS Technologies
December 2015 – January 2019

Managed large territory of manufacturers from wide range of industries, including electronics, medical, aerospace, defense, military, oil/gas, transportation, residential safety, product development, and others. Maintained and grew existing accounts while developing new business, resulting in 85% increase in yearly sales.

  • Top salesperson (2018) with 43% increase in new business sales.
  • Closed new account with >$1 Million first-year sales in die-cut goods (2017).
  • Took over marketing, ad design & social media management for the company.
  • Organized Foam Expo trade show booth in Novi, MI (2017).
  • Met/exceeded company sales goal every year with LGS.

Outside Sales Account Manager
Guardian Packaging
December 2012 – December 2015

Developed new business and maintained previously established customer accounts. Worked closely with engineering and design departments to develop foam and corrugated protective packaging solutions to fit customer needs.
 
  • Exceeded yearly goal of $200,000 (2013) and $300,000 (2014) in new custom packaging sales.
  • Completed fast start sales program by generating $50,000 in sales within six months of start date.
  • Added 26 new accounts within first two years with Guardian.
  • Assisted management and marketing team in re-branding project.

Inside Sales Specialist
Cytec Solvay
August 2008 – October 2012

Served as a liaison between customers and manufacturing facilities to communicate the customers’ needs to the appropriate manufacturing plant; translating customer requirements into internal actions. Managed the day-to-day logistics of 200-300 aerospace accounts in the western United States.

  • Implemented and conducted the Partner Managed Inventory program for ITT Exelis.
  • Traveled to Anaheim, CA facility to run order prioritization program during labor union strike.
  • Assisted in sales forecasting to define customer demand requirements & properly utilize production machinery.

Management Assistant
Enterprise Rent-A-Car
June 2006 – August 2008

Worked as a part-time Customer Service Rep while attending college full-time. Transitioned to full-time Management Training Program after college to fast-track to branch management. Worked with a fast-paced, constantly-evolving team to manage the logistics of a 130+ car rental branch.

  • First part-time employee ranked #1 on Management Trainee matrix for sales, ESQI and net other (2007).
  • Assisted Greenville office in attaining highest customer service scores in DFW region.
  • Helped increase fleet size from 80 to 130 cars over a one year period, by actively pursuing new accounts.
  • Attended monthly Elite banquets for being a top regional salesperson.
  • Highest individual sales in DFW region (June 2008).

OTHER EXPERIENCES & QUALIFICATIONS

  • Google Analytics Certification (2020)
  • Agile Project Management class; Agile Delivery (2020)
  • 3M Business Planning & Sales College (2018)
  • 3M Digital Marketing Boot Camp (2018)
  • 3M Converter College (2016)
  • Texas A&M – Commerce Leadership Summit (2007)
  • Freshman Leadership Class; Texas A&M – Commerce (2002)

EDUCATION

  • Texas A&M University – Commerce; BBA Marketing (May 2008)

Resume Available For Download

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